The Office of Public Relations & Strategic Communications Presents: 

2026 Staff Institute Session

"One Morgan, One Voice: Building a Stronger University Brand Together"

Session Description

Every communication, whether a webpage, social media post, news story or use of the Morgan State University logo, shapes how audiences experience and understand the University. During this interactive presentation, the Office of Public Relations and Strategic Communications (OPRSC) will share practical guidance, resources and best practices to help faculty and staff communicate with greater consistency, clarity and impact.

Participants will explore four essential areas of University communications — branding and logos, websites, social media and media relations — and learn how individual communication choices contribute to a unified and compelling Morgan brand. Attendees will also gain a clearer understanding of when and how to partner with OPRSC to amplify the University’s stories, protect its reputation and strengthen its visibility.

Q&A to follow.